Sample-to-order conversion
Top quartile74%you · 42% cohort
Share of received samples that converted to a paid order in 30 days.
Maia
Anonymized cohort of 14 indie honey + spreads brands. Identities are never shown, only the cohort average.
PeersDemo
Brands like yours.
14 peer brandsHow Heirloom compares to other indie honey + spreads brands on Crescence. Anonymized.
you're crushing your cohort
MaiaHeirloom sits in the top quartile on five of six metrics. Sample-to-order conversion is 1.8x the peer average, the slow way is paying off in office trust.
Average order value
Upper-mid$518.00you · $384.00 cohort
Average size of a confirmed paid order.
Reorder rate within 60 days
Top quartile75%you · 52% cohort
Share of buyers who place a second order within 60 days of their first.
Maia voice match
Upper-mid92you · 78 cohort
Voice fingerprint match between Maia drafts and your edits, 0-100.
First-touch reply rate
Top quartile34%you · 18% cohort
Share of cold pitches that earn a reply within 7 days.
Average shipping cost per order
Upper-mid$8.40you · $11.20 cohort
Lower is better. UPS Ground saves $1.80 per box on 5+ unit shipments.
Peer stats are aggregated across all active brands in your category cohort. Individual competitor identities are never shown, only the cohort average. The cohort updates daily.